La Courtepointe
Establishing on online prescence for a new restaurant in Villeray
overview
Create a simple, inviting website that reflects La Courtepointe’s role as a cultural hub in the neighborhood. Ensuring the site is visually engaging, informative, and easy to update.
role
web designer
tools used
figma, squarespace, canva, photoshop
discovery
The client needs a simple website that reflects their history & aesthetic image of the restaurant: a warm, inviting & accessible establishment for people in their neighborhood.
target audience
La Courtepointe aims to be an accessible & inclusive establishment by offering a variety of affordable & carefully selected items. With an emphasis on local products.
MASTARD
Restaurant Mastard offers a clear well-curated digital experience. With strong bold & colourful one-page, its simple and intuitive to understand how to navigate their different pages. The background is animated and changes colours & shape when you click on the page.
COMPETITIVE ANALYSIS
beba
Restaurant beba is a great showcase of a well-built digital identity for restaurant. Using a high quality hero page of their building with the soft lighting communicates a welcoming, soft, classy image. Their navigation menu uses a transparent background with great contrast.
prototypes
La Courtepointe features a colorful background made with stitched shapes in their selected color palette. Giving their visual identity a vibrant & warm image.
As a starting point for the design, I used a beige background with colorful stitched outlines. This was to use the accent colors in way to direct attention to the different navigation options while keeping the tone minimal.
The client wanted something more colorful for the background, and wanted a more traditional navigation option
LOGO
BANNER
STOCK IMAGES
NAVIGATION